The Complete Idiot's Guide to MBA Basics, 2nd Edition - Softcover

Gorman MBA, Tom

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9780028644493: The Complete Idiot's Guide to MBA Basics, 2nd Edition

Softcover

ISBN 10: 0028644492 ISBN 13: 9780028644493

Publisher: Alpha, 2003

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A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

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From the Back Cover:

You're no idiot, of course. At the office you meet your deadlines, schmooze your boss, and turn in quality work. But when it comes to understanding the skills of higher management, you think you need Finance 101! Relax--class is in recess! The Complete Idiot's Guide to MBA Basics teaches you everything you need to know about management--but were afraid to ask. You will learn the key concepts of accounting, economics, finance, operations, and marketing--and use them to improve your workplace and your career. In this Complete Idiot's Guide, you get:

About the Author:

Tom Gorman has an MBA from the Stern School of Business at New York University and is the owner of Content Publishing, a publishing and book packaging company.

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