Tourism: The Business of Travel (3rd Edition) - Hardcover

Cook

Hardcover

ISBN 10: 0131189808 ISBN 13: 9780131189805

Publisher: Prentice Hall, 2005

Synopsis

Tourism The Business Of Travel, 3/E
Presents an overview of the management, marketing, and financial issues relevant to the tourist industry. Written in a simple style, the book first offers a history of tourism, and then covers the different segments of tourists, transportation, accommodation, food and beverages, entertainment, destinations, economic and political effects, environmental and social effects, and other issues. Appendices address problem solving, manners, and careers. Poor quality color photos with inane captions depict the Epcot Center, Butchart Gardens, cruise ship atriums, and the like.

About this title

From the Back Cover:

 Written in a conversational style, this book views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.Anyone interested in a career in either Tourism and/or Hospitality.

About the Author:

Roy A. Cook, D.B.A. (Mississippi State University), brings extensive real-world insights to this text. His industry and consulting experiences have spanned over twenty years of service to the hospitality industry. He has held positions ranging from controller and food and beverage manager at the property level to internal auditor and human resource director at the corporate level with organizations such as Hyatt Hotels and Adam's Mark Hotels. He has written and published numerous articles, cases, and papers based on his extensive experience in services industries. Dr. Cook is currently Assistant Dean of the School of Business Administration at Fort Lewis College, Durango, Colorado and serves as Director of the Colorado Center for Tourism Research®.

Laura J. (Richardson) Yale, Ph.D., holds B.S. and M.S. degrees in Hotel, Restaurant, and Travel Administration from the University of Massachusetts at Amherst. Subsequent to experience in the restaurant, institutional food service, and entertainment industries, Dr. Yale began teaching at Northern Arizona University. While in Arizona, she was instrumental in developing and directing a regional tourism association and served on the Governor's Intrastate Tourism Committee. She received her Ph.D. in Marketing from the University of California-Irvine. Dr. Yale is recently retired from Fort Lewis College, after years of teaching courses and conducting research in Tourism and Resort Management and Services Marketing and Management. She now devotes herself full-time to writing and traveling.

Joseph "Jay" Marqua has degrees from the Culinary Institute of America and Fort Lewis College. He is a hospitality and services executive with 20 years experience in operations; finance; and organizational design and development of food and beverage, lodging, resort, and gaming entertainment properties. He currently serves as the managing partner for The Tourism and Hospitality Development Group. The client list for his company has included organizations such as Amtrak, Aramark, the Culinary Institute of America, GWC Gaming, The Sky Ute Lodge and Casino, and SunRay Park and Casino. Mr. Marqua remains an active consultant, speaker, and trainer for hospitality organizations.

About this edition

• Publisher: Prentice Hall
• Publication date: 2005
• ISBN 10: 0131189808
• ISBN 13: 9780131189805
• Binding: Hardcover