Entrepreneurship for College Students - Softcover

Steve Mariotti

Softcover

ISBN 10: 0131197673 ISBN 13: 9780131197671

Publisher: Prentice Hall, 2006

Synopsis

For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing education. Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti's 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro. Students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

About this title

From the Back Cover:

This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book:

 

“This is the book we’ve been waiting for—the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.”

–Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College

 

“Entrepreneurship is the engine of our economy, but its true purpose lies in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.

--John Whitehead, former co-chairman of Goldman Sachs

 

“The best entrepreneurs are people who understand the financials and economics of business.  Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others.”

--Alan Patricoff, Co-founder, Apax Partners

 

 

Step-by-Step Guidance to Build and Present Your Business Plan!

 

BizBuilder Student Resources CD

Packaged with the text is the BizBuilder Student Resources CD, which includes:

·         BizBuilder Business Plan Worksheets provide step by step instructions on building a business plan. 

·         BizBuilder Business Plan Template provides a professional-looking format into which content from the business plan worksheet can be inserted.

·         BizBuilder Business Plan Presentation Template guides you through the process of creating a PowerPoint presentation for your business plan.

·         Sample Business Plans in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans.

 

Business Plan Pro Software CD

Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro.  BPP includes a number of very useful features, including:

 

·         Over 400 sample business plans to study and compare to your own.

·         Easy Plan Wizard that guides you through writing a plan.

·         Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures.

·         Pie and bar charts that can be automatically created from your spreadsheets.

·         Financial statements that you can customize to meet your business’s needs.

·         Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors.

·         Professional-looking printout of your business plan.

 

About the Author:

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.

Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.

About this edition

• Publisher: Prentice Hall
• Publication date: 2006
• ISBN 10: 0131197673
• ISBN 13: 9780131197671
• Binding: Paperback
• Number of pages: 372