Wired Words: Language Is the New Identity - Softcover
An introduction to the new language of e-business, which serves as the charm formerly exuded by the corporate man or woman. Shows how language on the Internet can create personality for a business Web site, give it color, flavor, and keep customers and visitors coming back. Softcover.
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About the Author:
Leverage the full power of language in the age of eBusiness! Strengthening your brand impact through a coherent voice and approach to language. Transforming your communications for the Web and email. Includes detailed case studies: British Airways, Virgin, GO, and more. In the age of eBusiness, your customers are no longer passive listeners: they are active partners in communications. Companies that speak to their customers as they always have are likely to fail: new approaches to language and corporate branding are called for. Wired Words is the complete guide to transforming the way your company communicates, for an era where web sites and email have replaced brochures and dry mission statements. In Wired Words, Steve Morris demonstrates how companies can adopt a more flexible approach to identity that involves consumers and speaks to them with a voice designed for them. Discover how to analyze the personality of your business and present it honestly and coherently in all the new media where you compete, especially on the Web and in your email customer interactions. Learn from the leaders in Web-based communication through a series of case studies; understand the new language of the Web; and learn what not to do if you want to strengthen and deepen your relationships with today's customer. For everyone involved in e-commerce, marketing, business communications, or public relations.
Steve Morris has written 14 management books, many for Financial Times Prentice Hall. His company specializes in crafting language for e-commerce marketing, and wrote the award-winning Cellnet Genie site.
Steve Morris has written 14 management books, many for Financial Times Prentice Hall. His company specializes in crafting language for e-commerce marketing, and wrote the award-winning Cellnet Genie site.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times Management
- Publication date2000
- ISBN 10 0273650904
- ISBN 13 9780273650904
- BindingPaperback
- Edition number1
- Number of pages184
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Wired Words: Language Is the New Identity
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ISBN 10: 0273650904
ISBN 13: 9780273650904
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Wired Words: Language Is the New Identity
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Book Description Paperback. Condition: Very Good. Wired Words This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273650904
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273650904
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-479-874
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