Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services - Softcover

9780471632856: Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services
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A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.

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  • PublisherJohn Wiley & Sons, Inc.
  • Publication date1988
  • ISBN 10 0471632856
  • ISBN 13 9780471632856
  • BindingPaperback
  • Edition number1
  • Number of pages223
  • Rating

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Other Popular Editions of the Same Title

9780471310945: Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Edition)

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ISBN 10:  0471310948 ISBN 13:  9780471310945
Publisher: Wiley, 1994
Softcover

  • 9780471310952: Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Small Business Series)

    Wiley, 1994
    Hardcover

  • 9780471632535: Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services

    Wiley, 1988
    Hardcover

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