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Levine shapes this story less as a tragedy than a lesson in hubris--and in business. All of Barney and Fred Pressman's business savvy corrupted into snobbery when Fred's sons took over. Barneys became "too New Yorky for most New Yorkers." There's an old saying that no one goes broke underestimating the taste of Americans. The converse is that fortunes are easily lost going the opposite direction. Barneys may be the most fascinating proof of that adage in American history. --Lou Schuler
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