Advertising and Public Relations (Ferguson Career Launcher) - Hardcover

Tymorek, Stan

Hardcover

ISBN 10: 0816079617 ISBN 13: 9780816079612

Publisher: Ferguson Pub, 2010

Synopsis

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industries, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.

About this title

About the Author:

Stan Tymorek is a writer and editor with extensive experience in the fields of advertising and public relations. He was a creative/copy director at Lands' End and was also the copy chief at LifeSketch.com, a Web site start-up company for sharing photos and online scrapbooks. He served as a copy consultant for Nordstrom.com and edited the book Clotheslines: A Collection of Poetry and Art. He was also Director of Public Relations at the Mount Sinai Medical Center in Chicago.

About this edition

• Publisher: Ferguson Pub
• Publication date: 2010
• ISBN 10: 0816079617
• ISBN 13: 9780816079612
• Binding: Hardcover
• Edition number: 1
• Number of pages: 161