Marketing Research - Hardcover
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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- PublisherWiley
- Publication date2012
- ISBN 10 1118156633
- ISBN 13 9781118156636
- BindingHardcover
- Number of pages768
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Marketing Research
Published by
John Wiley Sons Inc
(2012)
ISBN 10: 1118156633
ISBN 13: 9781118156636
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