Marketing Research - Softcover
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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture.
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture.
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- PublisherWiley
- Publication date2016
- ISBN 10 1119238722
- ISBN 13 9781119238720
- BindingPaperback
- Number of pages768
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Wiley; 12th edition (January 5, 2016)
(2016)
ISBN 10: 1119238722
ISBN 13: 9781119238720
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