Marketing Research 12E - Softcover
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.
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- PublisherWiley
- Publication date2016
- ISBN 10 1119355273
- ISBN 13 9781119355274
- BindingPaperback
- Number of pages760
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Marketing Research 12E
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ISBN 13: 9781119355274
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