The Theory Of Business Enterprise - Softcover

9781544264745: The Theory Of Business Enterprise
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The Theory of Business Enterprise is an economics book by Thorstein Veblen published in 1904 that looks at the growing corporate domination of culture and the economy. At its heart The Theory of Business Enterprise is an analysis of two intertwined but clashing motivations; that of business and that of industry. Business is the making of profits. Industry (or the "machine process") is the making of goods. "The captains of industry" (capitalists or "Robber Barons") curtailed production in order to keep prices and profits high. The worst fears of businessmen was a "free run of production" which would essentially collapse all profits. Veblen's book was published at a high point of American concern with business combinations and trusts. Veblen employed his evolutionary analysis to explain these new forms. Veblen placed the large business concerns in the context of the increasing industrialization of American life. Veblen asserted that even though there is a commercial need for industry, the machine process has outrun commercial needs and has penetrated every corner of mechanical industries. This process is characterized by the obligation for standardization, certainty and quantitative accuracy and precision.

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From the Back Cover:
Thorstein Veblen was once described by Fortune magazine as "America's most brilliant and influential critic of modern business and the values of a business civilization," and his wisdom and often dry, satiric wit continues to be obvious today.

In The Theory of Business Enterprise, first published in 1904, he ravages corporate malfeasance and the greed that was spurring the robber barons of his day. If it all sounds familiar a century later, it's a testament to the timelessness of Veblen's criticisms of the corporate world, the wrongdoings of which today he would readily recognize. Modern readers will appreciate this reintroduction to one of the great economic thinkers.

About the Author:

Thorstein Veblen (1857-1929) was perhaps the most famous American economist and social critic of his time. He taught at the universities of Chicago and Missouri, Stanford University, and the New School for Social Research. His many books include The Theory of Business Enterprise, The Higher Learning in America, and The Theory of the Leisure Class, all available from Transaction.



Douglas Dowd was professor of economics at Johns Hopkins University. He was Guggenheim Fellow. His writings include, Modern Economic Problems in Historical Perspective, America's Role in the World Economy, Step by Step, Thorstein Veblen: A Critical Reappraisal, and numerous articles for scholarly journals and encyclopedias.

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