The Highest Goal: The Secret That Sustains You in Every Moment - Softcover

Ray, Michael

Softcover

ISBN 10: 1576753522 ISBN 13: 9781576753521

Publisher: Berrett-Koehler Publishers, 2005

Synopsis

Through twenty-five years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment and become generative leaders. Here Ray shares that secret and shows how you, too, can thrive by incorporating this powerful secret into your daily life.

The Highest Goal guides you with a distinctive set of “live-withs” or credos that you can use to translate your highest goal into a new way of living. These principles can transform your life.

About this title

From the Publisher:

Dubbed "the most creative man in Silicon Valley" by Fast Company magazine, Michael Ray created and taught Stanford University's celebrated Personal Creativity in Business course for 25 years.

From the beginning, Ray's course had a more profound impact on graduates than he'd ever intended. They seemed to blossom, to have access to some secret source of energy and inspiration. They found new ways to contribute to their organizations, thrived on diversity, fought gracefully, treated others with compassion, acceptance, appreciation, and respect. As one graduate put it, "This is transformation that works and lasts."

Ray came to realize that his creativity course was helping people discover what he calls their "highest goal"-the one force that gives real meaning to your life, that speaks to the very core of your being. It's what makes you feel connected, motivated and sustained. It has nothing to do with worldly success or achievement, but Ray found that all of the successful people who had been through his course had a sustained connection to it. In fact, it was what they ultimately attributed their success to.

Here, through practical exercises, stories and reflections, Ray helps you discover your own highest goal. By getting in touch with this inner resource, following a path in tune with it, and letting it inform your every decision, you'll vastly improve not only your own life, but also the lives of everyone around you. Ray shows you how to open this inner font of creativity, compassion, and courage.

About the Author:

Michael Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University’s Graduate School of Business.

About this edition

• Publisher: Berrett-Koehler Publishers
• Publication date: 2005
• ISBN 10: 1576753522
• ISBN 13: 9781576753521
• Binding: Paperback
• Number of pages: 216