Scott McKain's original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction--finding success by setting yourself apart from the crowd--resonated with thousands of readers. To reflect the changing reality since that book's publication--and to incorporate new research and up-to-date examples--McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you'll find a potent cure for similarity and uniformity--the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you're in the ''C-suite'' of a multinational company or just vying for your next promotion, you'll learn how to rise above the fray and make your work unmistakable. With this practical advice, you'll feel confident stepping up from the competition--and toward success.
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Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of ''Top 25 Tweeple Young Influencers Should Follow,'' and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.
''Further evidence that Scott McKain is the premiere business communicator of our time.''
Dr. Joseph Michelli, author of The Starbucks Experience
''Scott McKains latest book is a must-read for any professional or organization attempting to creatively differentiate from the competition.''
Don Hutson, coauthor of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning
''Collapse of Distinction isnt just a business success book, this is a business survival book for the reality of todays marketplace. McKain shows the way to differentiation through strategies that create distinctiongenerating true separation from your competition.''
--Joe Calloway, bestselling author of A Category of One and member of the Professional Speakers Hall of Fame
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