Smart Things to Know About, Brands & Branding - Softcover

Mariotti, John L.

Softcover

ISBN 10: 1841120391 ISBN 13: 9781841120393

Publisher: Capstone, 2001

Synopsis

The rules of branding are changing by the minute - smart advice to keep yours on top.

About this title

From the Back Cover:

From jeans to financial services and from computers to cars, today’s consumers make their choices based on brand loyalty and recognition as much as price. Strong, familiar, recognisable and trusted brand names are winning the struggle for consumers’ money. How, then, does the smart manager thrive and succeed in a world of brand power? How can you create, support and manage the brands which will catapult your products and business to market success? If you want to really understand how to capitalize on the power of brands, you’ve picked up the right book. Smart Things to Know About Brands and Branding gives you everything you need to know as a manager, as well as a framework for practical action. It will help you:

• create a brand
• understand your brand values
• grow your brand
• become a smart brand manager
• measure success
• become the brand champion in your organization

Smart Things to Know About Brands and Branding is your key to success. Read it, use the ideas in it, and watch your sales and company take off! Smart Things to Say: ‘Twenty-first century organizations have to compete on brands because they have nothing left’ Don Schultz, President, Agora, Inc

From the Inside Flap:

Smart Things to Know About Brands & Branding Smart is a break through series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today’s business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies

About this edition

• Publisher: Capstone
• Publication date: 2001
• ISBN 10: 1841120391
• ISBN 13: 9781841120393
• Binding: Paperback
• Edition number: 1
• Number of pages: 240