EADS and the A380 Project: The Impact on the Financial Performance - Softcover
Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors.
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About the Author:
Brian Chama holds a BEng(UNZA), MEng(UL) and MBA(BTH). He has worked as an engineer in the telecommunications industry and education. George Nikolaishvili holds BSc(TSU), MBA(BTH), MSc(BTH) and an ACCA certificate. George has been a lecturer in management accounting.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2010
- ISBN 10 3838368932
- ISBN 13 9783838368931
- BindingPaperback
- Number of pages96
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EADS and the A380 Project: The Impact on the Financial Performance
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors. 96 pp. Englisch. Seller Inventory # 9783838368931
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EADS and the A380 Project : The Impact on the Financial Performance
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors. Seller Inventory # 9783838368931
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EADS and the A380 Project The Impact on the Financial Performance
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Nikolaishvili GeorgeBrian Chama holds a BEng(UNZA), MEng(UL) and MBA(BTH). He has worked as an engineer in the telecommunications industry and education. George Nikolaishvili holds BSc(TSU), MBA(BTH), MSc(BTH) and an ACCA certific. Seller Inventory # 5417208
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