9788417270063: Comunicación institucional y cambio social: Claves para la comprensión de los factores relacionales de la comunicación estratégica y el nuevo ecosistema comunicacional (Spanish Edition)
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ISBN 10: 841727006X ISBN 13: 9788417270063
Publisher: Ediciones Egregius, 2017
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Romero-Rodríguez, Luis Miguel; Mañas-Viniegra, Luis; Ruano-López, Soledad; Fernández-Falero, María-Rosario; Trabadela Robles, Javier; Garcés Botacio, Indhira; Álvarez, Araceli; Briones, Jesús; Cano Tenorio, Rafael; Paniagua, Francisco Javier; Carballa Rivas, Noa María; Martínez Vallvey, Fernando; Orgaz Sánchez, Beatriz; Micaletto Belda, Juan Pablo; Rebelo, Fernanda; Ricoy Júnior, Alcino; Rodrigues Bazi, Rogério Eduardo
Published by Ediciones Egregius (2017)
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Luis Miguel Luis Miguel
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Romero-Rodriguez, Luis Miguel
Published by Egregius Ediciones 2017-11 (2017)
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Luis Miguel Luis Miguel
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Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9788417270063

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - La interacción, participación e implicación de los públicos iniciadas por la transformación digital han motivado cambios sustanciales en la co-municación institucional. Los públicos son cada día más participativos en el contexto de las organizaciones y una mera bidireccionalidad ya no es suficiente para que las marcas, organizaciones e instituciones desarro-llen un vínculo en su relación con los stakeholders o públicos de interés.La importancia de la reputación y del valor compartido se ha consolidado en las organizaciones tras una dilatada crisis económica y social que ha provocado un descreimiento generalizado por parte de los públicos en la integridad de las entidades.Por todo ello, los públicos demandan hoy información inmediata, trans-parente, socialmente responsable y exigen que las organizaciones se gestionen desde los principios del buen gobierno corporativo. Seller Inventory # 9788417270063

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Romero-Rodríguez, Luis Miguel|Ruano-López, Soledad|Fernández-Falero, María-Rosario
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