1930s Commercial Art: Illustration Advertising Decorative Patterns & Designs For Packaging / Angewandte Graphik Der Breisser Jahre / Arte Comercial De La

van Roojen Pepin & Andrew May

ISBN 10: 9054960434 / ISBN 13: 9789054960430

Published by Pepin Press Design Book Amsterdam & Singapore 1998, 1999

About this Item

28.0 x 22.0cms 480pp c 500 colour illusts very good- paperback & cover (this is a heavy book so expect extra freight costs). This is an anthology of drawn and painted commercial illustrations and patterns with some Art Deco Cubist Oriental Baroque floral geometric wallpaper and fabric designs. Short introduction in English Dutch Spanish Italian French Japanese & Chinese.

Seller Inventory # 20550844

Bibliographic Details

• Title: 1930s Commercial Art: Illustration Advertising Decorative Patterns & Designs For Packaging / Angewandte Graphik Der Breisser Jahre / Arte Comercial De La
• Publisher: Pepin Press Design Book Amsterdam & Singapore 1998
• Publication Date: 1999
• Language: English
• ISBN 10: 9054960434
• ISBN 13: 9789054960430
• Binding: Soft cover

About this title

Synopsis

This volume presents a large selection of commercial illustrations and patterns from the 1930s. The focus is on designs which were painted or drawn, not on (typo)graphic composition. Although no specific decorative style was dominant in the period covered, many of the characteristics of the principal style of the 1920s, Art Deco, were still in evidence - notably Cubism and the manifestations of Oriental influences.
Modernity and originality were key principles in 1930s commercial art, and this accounts for those instances where heavy ornamentation was replaced by a bold gesture of form and colour, or by a geometric pattern. However, as opposed as they may have been to the European decorative tradition, Modernists were often interested in ethnic or folk designs, and these can be discerned in several examples shown in this book. Furthermore, avant-garde expressions were not to everybody's taste, and traditional designs continued to be popular. Especially in wallpaper designs, many people favoured baroque and floral compositions. Still, even in these traditional designs, contemporary concepts are to be seen.