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Synopsis
Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
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About the Author
Alan B. Eisner is Professor of Management and Department Chair, Management and Management Science Department, at the Lubin School of Business, Pace University. He received his PhD in management from the Stern School of Business, New York University. His primary research interests are in strategic management, technology management, organizational learning, and managerial decision making. He has published research articles and cases in journals such as Advances in...
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- PublisherMcGraw-Hill Education
- Publication date2013
- ISBN 10 007786252X
- ISBN 13 9780077862527
- BindingHardcover
- LanguageEnglish
- Number of pages816
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Strategic Management: Text and Cases
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McGraw-Hill Education (edition 7), 2013
ISBN 10: 007786252X
ISBN 13: 9780077862527
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