Introducing Corporate Planning, Fourth Edition: Guide to Strategic Management - Softcover

Hussey, David E.

Softcover

ISBN 10: 008041043X ISBN 13: 9780080410432

Publisher: Pergamon, 1991

Synopsis

Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has been added. Additional material has been included on implementation, value based planning, competitor analysis, climate and culture, the relation of management development to strategy, innovation, globalisation and strategic alliances. Textural material on other topics has also been updated where relevant. This edition looks ahead to new trends in corporate planning, with an increasing emphasis on making strategy happen.

About this title

Review

L. F. Gelders
This book is a practical and concise introduction to the strategic management process. Its approach is qualitative and narrative. But is very well written and will certainly be appreciated as well by business students as planning practitioners.
European Journal of Operational Research

Edition details

• Publisher: Pergamon
• Publication date: 1991
• ISBN 10: 008041043X
• ISBN 13: 9780080410432
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 245