Strategic Marketing Problems: Cases and Comments: International Edition - Softcover
Synopsis
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.
The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
"synopsis" may belong to another edition of this title.
From the Back Cover
A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.
Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:
- Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
- Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
- Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.
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Strategic Marketing Problems: Cases and Comments
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Paperback. Condition: Very Good. Strategic Marketing Problems: Cases and Comments This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132465496
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Strategic Marketing Problems: Cases and Comments
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Strategic Marketing Problems: Cases and Comments
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132465496
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Strategic Marketing Problems: Cases and Comments (International Edition)
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.5. Seller Inventory # G0132465493I5N00
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Strategic Marketing Problems: Cases and Comments: International Edition
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780132465496. Seller Inventory # 8663380
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Strategic Marketing Problems: Cases and Comments
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780132465496. Seller Inventory # 8663379
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Strategic Marketing Problems: Cases and Comments
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132465496. Seller Inventory # 9706961
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Strategic Marketing Problems: Cases and Comments (Twelfth Edition)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132465496. Seller Inventory # 9427235
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Strategic Marketing Problems: Cases and Comments
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Softcover. Condition: Good. 12th Edition. Used good, Text appears to have markings. Book's cover has scuffs, wear and corner bumps. Spine appears to have wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132465493. ISBN/EAN: 9780132465496. Pictures of this item not already displayed here available upon request. Inventory No: 1561025331. Seller Inventory # 1561025331
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Strategic Marketing Problems
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Softcover. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing. 708 pp. Englisch. Seller Inventory # INF1000032284
Quantity: 2 available