Briefer, paperback text, adapted from Neuman's Social Research Methods, Sixth Edition.
Using clear, accessible language and examples from real research, this discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.
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“People conduct social research to learn something new about the social world; or to carefully document guesses, hunches, or beliefs about it; or to refine their understanding of how the social world works. . . .
“Social research is a process in which people combine a set of principles, outlooks, and ideas (i.e. methodology) with a collection of specific practices, techniques, and strategies (i.e.,...
W. Lawrence Neuman James is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems, Sociological Inquiry, Social Science Quarterly, American Sociological Review, Critical Asian Studies, Teaching Sociology, The Journal of Contemporary Asia, Sociological Quarterly, and other...
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