Cases in Advertising and Promotion Management - Softcover
Synopsis
The previous edition was 1987. Fifty case studies, written from the perspective of an advertising manager or marketing manager, address all aspects of the development and execution of advertising and promotion programs.
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- PublisherBusiness Publications, Incorporated
- Publication date1987
- ISBN 10 0256037132
- ISBN 13 9780256037135
- BindingPaperback
- Edition number2
- Number of pages759
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Cases in advertising and promotion management
Published by
Business Publications, Incorporated, 1987
ISBN 10: 0256037132
ISBN 13: 9780256037135
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Softcover
Seller: Hawking Books, Edgewood, TX, U.S.A.
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Cases in advertising and promotion management
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