Marketing Strategy and Competitive Positioning - Softcover

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9780273706977: Marketing Strategy and Competitive Positioning

Synopsis

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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  • PublisherPearson College Div
  • Publication date2008
  • ISBN 10 0273706977
  • ISBN 13 9780273706977
  • BindingPaperback
  • LanguageEnglish
  • Edition number4
  • Number of pages614
  • Rating
    • 4.07 out of 5 stars
      69 ratings by Goodreads

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Hooley, Graham, Saunders, John, Piercy, Nigel F., Nicoulaud, Brigitte
Published by Prentice Hall, 2008
ISBN 10: 0273706977 ISBN 13: 9780273706977
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Nicoulaud, Brigitte,Piercy, Nigel F.,Saunders, John,Hooley, Graham
Published by Prentice Hall, 2008
ISBN 10: 0273706977 ISBN 13: 9780273706977
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Published by Financial Times/ Prentice Hall, 2008
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Graham Hooley,John Saunders,Brigitte Nicoulaud,Nigel Piercy
ISBN 10: 0273706977 ISBN 13: 9780273706977
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273706977

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Graham Hooley and John Saunders and Nigel Piercy and Brigitte Nicoulaud
Published by Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977 ISBN 13: 9780273706977
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL3161292

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ISBN 10: 0273706977 ISBN 13: 9780273706977
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001747192

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Paperback. Condition: Fine. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. Seller Inventory # GOR012738940

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ISBN 10: 0273706977 ISBN 13: 9780273706977
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273706977

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Prof Graham Hooley, Prof John Saunders, Prof Nigel F. Piercy et Brigitte Nicoulaud
Published by Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977 ISBN 13: 9780273706977
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-033-388

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Prof Graham Hooley, Prof John Saunders, Prof Nigel F. Piercy et Brigitte Nicoulaud
Published by Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977 ISBN 13: 9780273706977
Used Softcover

Seller: Ammareal, Morangis, France

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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-048-286

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