Business Marketing Management: B2B - Hardcover
Synopsis
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
"synopsis" may belong to another edition of this title.
About the Author
Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).
Review
“The writing is clear and accessible for the targeted audience (not too complex and detailed yet provides appropriate substance), and the cases are timely and diverse.â€
" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2009
- ISBN 10 032458167X
- ISBN 13 9780324581676
- BindingHardcover
- LanguageEnglish
- Number of pages672
- Rating
Other Popular Editions of the Same Title
Search results for Business Marketing Management: B2B
Stock Image
Business Marketing Management: B2B
Published by
South-Western College Pub, 2009
ISBN 10: 032458167X
ISBN 13: 9780324581676
Used
Hardcover
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10599124
Quantity: 1 available
Stock Image
Business Marketing Management: B2B
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Edition Unstated. Has bookstore stickers on spine and back cover. Text has multiple markings and or highlights., Has shelf and corner wear. Binding is in very good condition. Looks very nice. 634 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 032458167X. ISBN/EAN: 9780324581676. Pictures of this item not already displayed here available upon request. Inventory No: 1561055002. Seller Inventory # 1561055002
Quantity: 1 available
Stock Image
Business Marketing Management: B2B
Published by
South-Western College Pub, 2009
ISBN 10: 032458167X
ISBN 13: 9780324581676
New
Hardcover
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Seller Inventory # Abebooks563289
Quantity: 1 available
Stock Image
Business Marketing Management: B2B
Published by
South-Western College Pub, 2009
ISBN 10: 032458167X
ISBN 13: 9780324581676
New
Hardcover
Seller: DeckleEdge LLC, Albuquerque, NM, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # Shelfdream032458167X
Quantity: 1 available