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The Murdoch Mission: The Digital Transformation of a Media Empire - Hardcover

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Synopsis

A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.

The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.

Wendy Rohm provides an up-close look...

From the Inside Flap

A true legend in his own time, media baron Rupert Murdoch is one of the world's most visible and controversial figures in business. Infamous for his high-risk ventures, Murdoch has proven skeptics wrong many times over as his investments and unlikely gambles more often than not have brought him both influence and fortune. And there's no indication Murdoch's going to slow down any time soon, as...

From the Back Cover

Raves for The Murdoch Mission

"Wendy Goldman Rohm's exciting new book sheds light on one of the world's most powerful, yet enigmatic figures-- Rupert Murdoch. Given unparalleled access to Murdoch and his sprawling media empire, Rohm has drawn a detailed portrait of the man who single-handedly created one of the largest media companies on the planet. It's an epic story not to be missed." --Eric...

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  • PublisherJohn Wiley & Sons Inc
  • Publication date2001
  • ISBN 10 0471383600
  • ISBN 13 9780471383604
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages288
  • Rating
    • 3.00 out of 5 stars
      8 ratings by Goodreads

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