Design for Communication: Conceptual Graphic Design Basics - Softcover
Synopsis
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
"synopsis" may belong to another edition of this title.
About the Author
Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2003
- ISBN 10 0471418293
- ISBN 13 9780471418290
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages264
- Rating
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Design for Communication : Conceptual Graphic Design Basics
Published by
Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471418293
ISBN 13: 9780471418290
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Design for Communication : Conceptual Graphic Design Basics
Published by
Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471418293
ISBN 13: 9780471418290
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