Items related to Ten Deadly Marketing Sins: Signs and Solutions
Synopsis
Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and...
From the Inside Flap
Marketing has ceased to work today. New products are failing at a disastrous rate. Most advertising campaigns do not register anything distinctive in the customer’s mind. Direct mail barely achieves a one percent response rate. Most products come across as interchangeable commodities rather than powerful brands.
No wonder CEOs are demanding more accountability from marketing! They want their marketers to provide financial estimates of ROI, before...
From the Back Cover
Praise for TEN DEADLY MARKETING SINS
"More than just an indictment of current marketing practices, Philip Kotler’s new book is a sweeping overview of the role and function of marketing in the modern corporation. Be sure to read it."
–Al Ries, coauthor, The Origin of Brands: Discover the Natural Laws of Product Innovations and Business Survival
"This book should really be called the Eleven Deadly Sins....
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2004
- ISBN 10 0471650226
- ISBN 13 9780471650225
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages160
- Rating
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Ten Deadly Marketing Sins : Signs and Solutions
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Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471650226
ISBN 13: 9780471650225
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Ten Deadly Marketing Sins : Signs and Solutions
Published by
Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471650226
ISBN 13: 9780471650225
Used
Hardcover
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Ten Deadly Marketing Sins. Signs and Solutions.
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Hoboken, John Wiley & Sons Inc, 2004
ISBN 10: 0471650226
ISBN 13: 9780471650225
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