The Challenger Sale: Taking Control of the Customer Conversation - Softcover
Synopsis
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
"synopsis" may belong to another edition of this title.
About the Author
Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.
Review
The most important advance in selling for many years. -- Neil Rackham, author of SPIN Selling
"About this title" may belong to another edition of this title.
- PublisherPenguin
- Publication date2013
- ISBN 10 0670922854
- ISBN 13 9780670922857
- BindingPaperback
- LanguageEnglish
- Number of pages240
- Rating
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The Challenger Sale How To Tak
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The Challenger Sale How To Tak
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The Challenger Sale: Taking Control of the Customer Conversation
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