Attitudes and Persuasion--Classic and Contemporary Approaches - Softcover
Synopsis
This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
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About the Author
Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
"About this title" may belong to another edition of this title.
- PublisherWilliam C Brown Pub
- Publication date1981
- ISBN 10 0697065510
- ISBN 13 9780697065513
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages336
- Rating
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Attitudes and Persuasion : Classic and Contemporary Approaches
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Attitudes and Persuasion: Classic and Contemporary Approaches
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Attitudes and Persuasion--Classic and Contemporary Approaches
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