The Uses of Mass Communications: Current Perspectives on Gratifications Research (SAGE Series in Communication Research) - Softcover

Elihu Katz

  • 3.50 out of 5 stars
    8 ratings by Goodreads
9780803904941: The Uses of Mass Communications: Current Perspectives on Gratifications Research (SAGE Series in Communication Research)
Softcover
ISBN 10: 0803904940 ISBN 13: 9780803904941
Publisher: SAGE Publications, Inc, 1975

This specific ISBN edition is currently not available.

Synopsis

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

"synopsis" may belong to another edition of this title.

  • PublisherSAGE Publications, Inc
  • Publication date1975
  • ISBN 10 0803904940
  • ISBN 13 9780803904941
  • BindingPaperback
  • LanguageEnglish
  • Number of pages318
  • Rating
    • 3.50 out of 5 stars
      8 ratings by Goodreads

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Other Popular Editions of the Same Title

9780803903401: The Uses of Mass Communications: Current Perspectives on Gratifications Research (SAGE Series in Communication Research)

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ISBN 10:  0803903405 ISBN 13:  9780803903401
Publisher: SAGE Publications, Inc, 1975
Hardcover