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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers - Hardcover
Synopsis
You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons...
Book Description
Today’s teens are a force to be reckoned with.
Businesses focused on Millennials . . . beware! Their successors are right around the corner—promising bigger challenges, but much greater opportunities.
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the...
From the Inside Flap
In size and influence, Gen Z has arrived. This 1996–2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they’re carving out an identity that’s both distinct from their predecessors and more demanding.
Marketing to Gen Z reveals who these new buyers are, what they value,...
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- PublisherAMACOM
- Publication date2018
- ISBN 10 0814439276
- ISBN 13 9780814439272
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages224
- Rating
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
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Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
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Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
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