In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press.
In describing the rise and fall of newspaper empires, each with their special readership attractions, Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages—beamed at reinforcing and maintaining both general and specific publics—as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story.
"synopsis" may belong to another edition of this title.
Helen MacGill Hughes (1903-1992) was editorial consultant for the American Journal of Sociology, Encyclopaedia Britannica, and director of paperbacks on sociology for the American Sociological Association, and had in-depth research experience in popular culture and the news. Dr. Hughes served as research consultant for Harvard University and the Massachusetts Institute of Technology.
"Hughes has traced out the origin of the human interest story, and since she knows the smell peculiar to the city room, gives an excellent and well-written account of its gradual emergence into a place of prominence in our contemporary daily newspapers." --j.P. Shalloo, American Sociological Review
"Where others have spoken of the degradation of an honorable institution, she evaluates the changes in the newspaper as natural and significant. This interesting, sociological approach is a real contribution." --M.M. Willey, Annals of the American Academy of Political and Social Science
"There is not an intelligent newspaper reader in the country who would not be made more intelligent by reading this book, and even some of the unintelligent might be made a little less so." --Christian Century
"About this title" may belong to another edition of this title.
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New. Seller Inventory # ABLIING23Mar2317530021998
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780878557295
Quantity: Over 20 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 348 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam. Seller Inventory # 58056257
Quantity: 3 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 484. Seller Inventory # B9780878557295
Quantity: 1 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 313 pages. 9.25x6.00x0.50 inches. In Stock. This item is printed on demand. Seller Inventory # __0878557296
Quantity: 1 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780878557295
Quantity: Over 20 available
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 348. Seller Inventory # 2650487710
Quantity: 3 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780878557295
Quantity: 5 available
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In. Seller Inventory # ria9780878557295_new
Quantity: Over 20 available
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New. Seller Inventory # 6666-IUK-9780878557295
Quantity: 10 available