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Polls, Pollsters, and Public Opinion (Methodological Tools in the Social Sciences) - Softcover

 
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  • PublisherCambridge University Press
  • Publication date2024
  • ISBN 10 1108790003
  • ISBN 13 9781108790000
  • BindingPaperback
  • LanguageEnglish
  • Number of pages250

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Paperback. Condition: new. Paperback. A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion. This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781108790000

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