Big Picture Strategy: The Six Choices That Will Transform Your Business - Hardcover

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9781119712060: Big Picture Strategy: The Six Choices That Will Transform Your Business
  • PublisherWiley
  • Publication date2021
  • ISBN 10 1119712068
  • ISBN 13 9781119712060
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages272
  • Rating
    • 3.62 out of 5 stars
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Dapena Baron, Marta
Published by Wiley, 2021
ISBN 10: 1119712068 ISBN 13: 9781119712060
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Condition: VeryGood. This item shows limited signs of wear overall with minor scuffs or cosmetic blemishes. No curled corners, bent covers or damage to dust jackets. No highlighting/ writing in pages. Digital codes may not be included and have not been tested to be redeemable and/or active. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466ROY001J68

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Dapena Baron, Marta
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Marta Dapena Baron
Published by John Wiley and Sons, 2021
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Marta Dapena Baron
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ISBN 10: 1119712068 ISBN 13: 9781119712060
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Hardcover. Condition: new. Hardcover. Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Baron describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on itThe four strategies companies use to launch and grow brands successfullyHow to use strategy-integrated metrics to promote continuous learning in organizationsHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119712060

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