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Synopsis
Overview
As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers?
In this book, world-renowned thought leader Bernd Schmitt helps to navigate and maneuver the complex and diverse landscape of Asia. He brings the insights and a deep understanding...
About the Author
Bernd Schmitt has more than 20 years of experience in Asia, as a professor, researcher, and consultant. From 2011 until 2013, while writing this book, Schmitt was a visiting professor at Nanyang Technological University in Singapore and Executive Director of ACI (the Institute on Asian Consumer Insight). At Columbia Business School in New York, he is the Robert D. Calkins Professor of International Business and Faculty Director...
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- PublisherMcGraw Hill Higher Education
- Publication date2013
- ISBN 10 1259071014
- ISBN 13 9781259071010
- BindingPaperback
- LanguageEnglish
- Number of pages216
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