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Big Data Demystified: How to use big data, data science and AI to make better business decisions and gain competitive advantage - Softcover

  • 3.85 out of 5 stars
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Synopsis

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications.
Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annual growth in digital subscriptions, how...

From the Back Cover

“This is the book we’ve been missing: big data explained without the complexity.” Marc Salomon, Professor in Decision Sciences and Dean at University of Amsterdam Business School

 

"I have never come across a book that is so full of practical advice, actionable examples and helpful explanations"

Tobias Wann CEO at @Leisure Group

 

Big Data is a big...

About the Author

David Stephenson is an internationally recognized expert and frequent keynote speaker in the fields of Data Science and Big Data Analytics.  He has formed and led global analytics programs within US and European companies (including eBay and Axel Springer) and has consultant on additional data projects for a broad range of companies. 

 

He has also worked extensively in insurance, capital markets, and financial risk...

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  • PublisherFT Publishing International
  • Publication date2018
  • ISBN 10 129221810X
  • ISBN 13 9781292218106
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages240
  • Rating
    • 3.85 out of 5 stars
      68 ratings by Goodreads

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ISBN 10:  9353063655 ISBN 13:  9789353063658
Publisher: PEARSON INDIA, 2018
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