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Synopsis
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- ′You′re the Supervisor′...
About the Author
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
Review
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. Author: Professor Simon A. Burtonshaw-Gunn, Head of Division: Business,...
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2014
- ISBN 10 1446257339
- ISBN 13 9781446257333
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages376
- Rating
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