The Brand Book: An insider’s guide to brand building for businesses and organizations - Softcover
Synopsis
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
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About the Author
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.
"About this title" may belong to another edition of this title.
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The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations
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The Brand Book: An insiders guide to brand building for businesses and organizations
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Laurence King Publishing, 2022
ISBN 10: 1529420172
ISBN 13: 9781529420173
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The Brand Book: An insider's guide to brand building for businesses and organizations
Published by
Laurence King Publishing, 2022
ISBN 10: 1529420172
ISBN 13: 9781529420173
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Brand Book : An Insider's Guide to Brand Building for Businesses and Organizations
Published by
Laurence King Publishing, 2022
ISBN 10: 1529420172
ISBN 13: 9781529420173
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Brand Book : An Insider's Guide to Brand Building for Businesses and Organizations
Published by
Laurence King Publishing, 2022
ISBN 10: 1529420172
ISBN 13: 9781529420173
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Paperback. Condition: new. Paperback. Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.*A number one bestseller in branding and logo design* November 2022 A no-nonsense guide to the fundamentals of brands and branding Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529420173
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The Brand Book
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ISBN 13: 9781529420173
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The Brand Book
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The Brand Book
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Paperback. Condition: New. Wonderful book which I couldn't put down. - Charlie Marshall, CEO and Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.*A number one bestseller in branding and logo design* November 2022. Seller Inventory # LU-9781529420173
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