Finding The Right Message: How to turn voice of customer research into irresistible website copy - Softcover
Synopsis
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. What would that mean to your business? In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you’ll get a step by step guide that any small business owner or marketer can easily start using. You’ll learn:
- step-by-step process for review mining so that you can paint a picture of your customers with the words they use
- Best practices for conducting interviews and surveys
- How to analyze your voice of customer research findings and apply them to your copy
- How to write a value proposition that speaks directly to the customer’s problem and how your product of solution will help fix it
- What the differences between features and benefits really are and how that affects your website copy
"synopsis" may belong to another edition of this title.
About the Author
Jen Havice is a conversion-centered copywriter and optimizer who helps businesses articulate their messaging and sell more with better performing websites. She has worked with companies all over the world, improving conversion rates with a combination of data driven research and an emphasis on a brand's personality. Her new book, Finding The Right Message, is the go-to guide on conducting voice of customer research and applying it to your website copy. She shares a practical approach to getting at the most important messages your small business customers care about with examples from the online marketing trenches of what works and what doesn't. When Jen's not chasing after three large dogs and two larger horses, you'll find her tapping away at her laptop with a strong cup of Peet's coffee by her side. Jen and her husband call the Twin Cities home, or as she affectionately likes to call it, the Land of 10,000 Hot Dishes. You can check out her website at www.makementionmedia.com or follow her on Twitter @jenhavice.
"About this title" may belong to another edition of this title.
- PublisherCreateSpace Independent Publishing Platform
- Publication date2016
- ISBN 10 1530081882
- ISBN 13 9781530081882
- BindingPaperback
- LanguageEnglish
- Number of pages104
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