Signs and Machines: Capitalism and the Production of Subjectivity (Semiotext(e) / Foreign Agents) - Softcover
Synopsis
An analysis of how capitalism today produces subjectivity like any other “good,” and what would allow us to escape its hold.
“Capital is a semiotic operator”: this assertion by Félix Guattari is at the heart of Maurizio Lazzarato's Signs and Machines, which asks us to leave behind the logocentrism that still informs so many critical theories. Lazzarato calls instead for a new theory capable of explaining how signs function in the economy, in power apparatuses, and in the production of subjectivity.
Moving beyond the dualism of signifier and signified, Signs and Machines shows how signs act as “sign-operators” that enter directly into material flows and into the functioning of machines. Money, the stock market, price differentials, algorithms, and scientific equations and formulas constitute semiotic “motors” that make capitalism's social and technical machines run, bypassing representation and consciousness to produce social subjections and semiotic enslavements.
Lazzarato contrasts Deleuze and Guattari's complex semiotics with the political theories of Jacques Rancière, Antonio Negri and Michael Hardt, Paolo Virno, and Judith Butler, for whom language and the public space it opens still play a fundamental role. Lazzarato asks: What are the conditions necessary for political and existential rupture at a time when the production of subjectivity represents the primary and perhaps most important work of capitalism? What are the specific tools required to undo the industrial mass production of subjectivity undertaken by business and the state? What types of organization must we construct for a process of subjectivation that would allow us to escape the hold of social subjection and machinic enslavement? In addressing these questions, Signs and Machines takes on a task that is today more urgent than ever.
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About the Author
Maurizio Lazzarato is a sociologist and philosopher in Paris. He is the author of Governing by Debt and Signs and Machines: Capitalism and the Production of Subjectivity, both published by Semiotext(e).
"About this title" may belong to another edition of this title.
- PublisherSemiotext(e)
- Publication date2014
- ISBN 10 1584351306
- ISBN 13 9781584351306
- BindingPaperback
- LanguageEnglish
- Number of pages280
- Rating
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SIGNS AND MACHINES; CAPITALISM AND THE PRODUCTION OF SUBJECTIVITY
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MIT Press; Semiotext, Cambridge, MA, 2014
ISBN 10: 1584351306
ISBN 13: 9781584351306
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kart. Condition: Sehr gut. 280 pgs. Very good, clean and fresh copy. - "It is never an individual who thinks, never an individual who creates. An individual who thinks and creates does so within a network of institutions (schools, theaters, museums, libraries, etc.), technologies (books, electronic networks, computers, etc.), and sources of public and private financing; an individual immersed in traditions of thought and aesthetic practices-engulfed in a circulation of signs, ideas, and tasks-that force him or her to think and create." "Capital is a semiotic operator": this assertion by Félix Guattari is at the heart of Maurizio Lazzarato's Signs and Machines, which asks us to leave behind the logocentrism that still informs so many critical theories. Instead, Lazzarato calls for a new theory capable of explaining how signs function in the economy, in power apparatuses, and in the production of subjectivity. Moving beyond the dualism of signifier and signified, Signs and Machines shows how signs act as "sign-operators" that enter directly into material flows and into the functioning of machines. Money, the stock market, price differentials, algo- rithms, and scientific equations and formulas constitute semiotic "motors" that make capitalism's social and technical machines run, bypassing representation and consciousness to produce social subjections and semiotic enslavements. Lazzarato contrasts Deleuze and Guattari's complex semiotics with the political theories of Jacques Rancière, Antonio Negri and Michael Hardt, Paolo Virno, and Judith Butler, for whom language and the public space it opens still play a fun- damental role. Lazzarato asks: What are the conditions necessary for political and existential rupture at a time when the production of subjectivity represents the primary and perhaps most important work of capitalism? What are the specific tools required to undo the industrial mass production of subjectivity undertaken by business and the state? What types of organization must we construct for a process of subjectivation that would allow us to escape the hold of social subjection and machinic enslavement? In addressing these questions, Signs and Machines takes on a task that is more urgent today than ever. Maurizio Lazzarato is a sociologist and philosopher living and working in Paris, where he studies immaterial labor, the breakdown of the wage system, and "post-socialist" movements. He is the author of The Making of the Indebted Man, published by Semiotext(e). / Contents: Introduction -- Production and the Production of Subjectivity -- Signifying Semiologies and Asignifying Semiotics in Production and in the Production of Subjectivity -- Mixed Semiotics -- Conflict and Sign Systems -- "Scum" and the Critique of Performatives -- The Discursive and the Existential in the Production of Subjectivity -- Enunciation and Politics -- Notes. ISBN 9781584351306 Sprache: Englisch Gewicht in Gramm: 428. Seller Inventory # 1253357
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