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The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation - Hardcover
Synopsis
In this "in-depth and winningly frank marketing manual" (Kirkus Reviews) Level Agency CEO Tom Donahoe lays out the definitive digital direct marketing playbook that every company on Earth needs to deploy in the 21st Century.
Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers...
About the Author
A digital marketer with over two decades of experience creating, executing and managing digital strategies to drive results for his clients, Tom Donohoe is the CEO and founder of Level Agency (www.level.agency). Prior to starting his agency in 2010, he was a digital advertising consultant in New York City and Washington, DC. He earned a bachelor's in finance from Penn State University at Schreyers Honors College. While...
Review
"A comprehensive guide to the intricacies of online marketing.
In his nonfiction debut, consultant Donohoe lays out a "battle plan" for businesses to take advantage of digital and direct marketing. Although this plan gets rather complex as it goes on, its goal is simple and straightforward: "Marketing is about turning people into customers--new customers or, even better, repeat ones," the author says. His "playbook" revolves around a quartet of basic...
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- PublisherKoehler Books
- Publication date2019
- ISBN 10 1633939529
- ISBN 13 9781633939523
- BindingHardcover
- LanguageEnglish
- Number of pages250
- Rating
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