Items related to Reputation Management: Marketing 04.05
Synopsis
Fast track route to mastering all aspects of reputation management
Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan
Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a...
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smatest thinkers.
ExpressExec is organised into ten core subject areas making...
From the Inside Flap
Fast track route to mastering all aspects of reputation management.
Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan.
Examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.
Includes a glossary of key concepts and a comprehensive...
"About this title" may belong to another edition of this title.
- PublisherCapstone
- Publication date2002
- ISBN 10 1841122319
- ISBN 13 9781841122311
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages122
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Reputation Management
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Reputation Management (Express Exec)
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Paperback. Condition: Very Good. Reputation Management (Express Exec) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781841122311
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Reputation Management (Paperback)
Published by
John Wiley and Sons Ltd, Oxford, 2001
ISBN 10: 1841122319
ISBN 13: 9781841122311
New
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Paperback. Condition: new. Paperback. Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781841122311
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Reputation Management (Express Exec)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781841122311
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Reputation Management
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Reputation Management: Marketing 04.05 (Express Exec)
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Reputation Management Marketing 04.05
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Reputation Management: Marketing 04.05
Published by
John Wiley and Sons Ltd, 2002
ISBN 10: 1841122319
ISBN 13: 9781841122311
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Reputation Management
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