Found on everything these days from tote bags to coffee mugs to t-shirts, “Keep Calm and Carry On” has become one of the most recognizable slogans of the twenty-first century. Yet, how many people who have embraced its pithy sentiment of resilience actually know where it comes from? Here with the answer, this book reveals the truth behind the now famous poster and saying.
Tracing its origins to World War II, Bex Lewis explains how the poster was created to allay public panic in the event of a German invasion. But, this feared invasion never happened, and so the poster would have continued to reside on the dusty shelves of history were it not for a chance discovery of one of the originals by the owners of Barter Books in 2001 who put it on display in their shop in Northumberland. Since then, “Keep Calm” has traveled across the Atlantic and inspired countless variations, becoming arguably the most successful meme in history. This book tells the story of this incredible phenomenon and is richly illustrated throughout with posters and archival photographs.
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Bex Lewis is a senior lecturer in digital marketing at Manchester Metropolitan University and a visiting research fellow at St John’s College, Durham University. She is also the author of Raising Children in a Digital Age.
"This is a readable and enlightening introduction to an aphoristic phenomenon." (Times Literary Supplement)
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Hardcover. Condition: new. Hardcover. 'Keep Calm and Carry On' has become one of the most recognisable slogans of the twenty-first century. But where is it from and why has it resonated so strongly with the modern British public? This book reveals the truth behind the now infamous poster, tracing its origins to the Second World War, when it was created to allay public panic in the event of a German invasion. Of course this feared invasion never happened, and the poster would have been resigned to the dusty shelves of history were it not for a chance discovery by the owners of Barter Books in 2001. Later seized upon as an encouragement in the economic crisis, 'Keep Calm' went on to become arguably the most successful meme in history. This book tells the story of that phenomenon, including colourful posters and archive photographs throughout. * Reveals the story behind the infamous 'Keep Calm and Carry On' poster * Gives readers insight into this worldwide phenomenon: Why was the poster created? Why was it never used? When was it rediscovered, and why did it become so incredibly popular? * Illustrated throughout with colour posters and photographs from IWM's unparalleled archive Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781904897347
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