Brand Protection, Security Labeling and Packaging: Technologies and strategies for optimum product protection - Softcover

Plimmer, Jeremy

Softcover

ISBN 10: 1910507113 ISBN 13: 9781910507117

Publisher: Tarsus Exhibitions & Publishing Ltd, 2016

Synopsis

Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk.

Hundreds of brand protection and security labeling solutions are detailed and explained in the book,...

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About this title

About the Author

Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as...

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Edition details

• Publisher: Tarsus Exhibitions & Publishing Ltd
• Publication date: 2016
• ISBN 10: 1910507113
• ISBN 13: 9781910507117
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 116