"...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core." So begins Reinertsen in his meticulous examination of today's product development practices. He carefully explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development. Then,...
“..the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core.” Today’s product development orthodoxy is broken. What’s wrong? Companies are pursuing the wrong goals. They maximize capacity utilization, and wonder why cycle times are so long. They strive to conform to plan, and wonder why new obstacles constantly emerge. They try to eliminate variability, and wonder...
The dominant paradigm for managing product development is wrong; not just a little wrong, but wrong to its very core. Stagnant piles of idle work lengthen cycle time, delay vital feedback and destroy process efficiency. Yet today, these queues remain unmanaged. This landmark book defines a new approach, one based on solid economics and real science. It focuses on controlling the invisible and unmeasured queues that...
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