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Synopsis
The Consumer Cooperative is an essential instrument for implementing State policies in areas such as public distribution, market intervention and price support operations for agricultural commodities. The role of cooperatives has acquired a new dimension in the changing scenario of globalization and liberalization of the Indian economy. This book focuses on the practical implication of strategies for retaining cooperative identities in India specifically in Utter Pradesh. The core objective...
About the Author
Dr.Ghazal Masarrat is Dean,in SyscomsCollege AbuDhabi,UAE. She completed her PhD from Aligarh Muslim University,India.During her PhD She worked as a Doctoral Research Fellow at Marketing Dept,A.M.U.Dr.Ghazal has published & presented research paper in national & international journal &Conferences.Her area of teaching are marketing&consumer.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2014
- ISBN 10 3659595101
- ISBN 13 9783659595103
- BindingPaperback
- LanguageEnglish
- Number of pages224
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Marketing Strategies, Consumer¿s Cooperative in India (U.P.), Concept
Published by
LAP LAMBERT Academic Publishing Nov 2014, 2014
ISBN 10: 3659595101
ISBN 13: 9783659595103
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Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Consumer Cooperative is an essential instrument for implementing State policies in areas such as public distribution, market intervention and price support operations for agricultural commodities. The role of cooperatives has acquired a new dimension in the changing scenario of globalization and liberalization of the Indian economy. This book focuses on the practical implication of strategies for retaining cooperative identities in India specifically in Utter Pradesh. The core objective of this book is to provide clear view and framework on Marketing Strategies of Consumer Cooperatives. It includes 4Ps and bases of marketing strategies as its main part. This book also provides students with the most extensive help available to learn the present scenario of Consumer Cooperatives through analysis and interpretation. The book broadly discusses:Conceptual Background of Consumer Cooperatives in India, Consumer Cooperative Retaining Strategy, Product Strategy, Price Strategy, Promotion Strategy & Place Strategy with primary survey analysis, Marketing Strategy: Analysis & Interpretation including suggestive measures specifically for marketing strategies of Consumer Cooperatives. 224 pp. Englisch. Seller Inventory # 9783659595103
Quantity: 2 available
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Marketing Strategies, Consumer¿s Cooperative in India (U.P.), Concept
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659595101
ISBN 13: 9783659595103
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Consumer Cooperative is an essential instrument for implementing State policies in areas such as public distribution, market intervention and price support operations for agricultural commodities. The role of cooperatives has acquired a new dimension in the changing scenario of globalization and liberalization of the Indian economy. This book focuses on the practical implication of strategies for retaining cooperative identities in India specifically in Utter Pradesh. The core objective of this book is to provide clear view and framework on Marketing Strategies of Consumer Cooperatives. It includes 4Ps and bases of marketing strategies as its main part. This book also provides students with the most extensive help available to learn the present scenario of Consumer Cooperatives through analysis and interpretation. The book broadly discusses:Conceptual Background of Consumer Cooperatives in India, Consumer Cooperative Retaining Strategy, Product Strategy, Price Strategy, Promotion Strategy & Place Strategy with primary survey analysis, Marketing Strategy: Analysis & Interpretation including suggestive measures specifically for marketing strategies of Consumer Cooperatives. Seller Inventory # 9783659595103
Quantity: 1 available
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Marketing Strategies, Consumer s Cooperative in India (U.P.), Concept
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659595101
ISBN 13: 9783659595103
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Masarrat GhazalDr.Ghazal Masarrat is Dean,in SyscomsCollege AbuDhabi,UAE. She completed her PhD from Aligarh Muslim University,India.During her PhD She worked as a Doctoral Research Fellow at Marketing Dept,A.M.U.Dr.Ghazal has publis. Seller Inventory # 5167424
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Marketing Strategies, Consumer's Cooperative in India (U.P.), Concept
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659595101
ISBN 13: 9783659595103
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Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 224 pages. 8.66x5.91x0.51 inches. In Stock. Seller Inventory # __3659595101
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