Tourism Marketing in Ethiopia: An Endeavor Towards World Class Tourist Destination - Softcover

Imiru, Getie Andualem

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ISBN 10: 3846556483 ISBN 13: 9783846556481

Publisher: LAP LAMBERT Academic Publishing, 2011

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The purpose of this study was to analyze tourism marketing in Ethiopia with respect to major objectives including to identify significant variables/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction; identify most attractive tourist market segments in Ethiopia; examine the amount of revenue generated from international tourists who visited Ethiopia and Ethiopia’s market share in world tourism; explore the feasibility of governments promotional strategy...

About the Author

Dr. Getie Andualem Imiru has got his PhD in Management from Univeristy Business School(UBS)of Panjab University, Chandigarh-India. Currently he is an Assistant Professor in Addis Ababa University, Ethiopia.

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PublisherLAP LAMBERT Academic Publishing
Publication date2011
ISBN 10 3846556483
ISBN 13 9783846556481
BindingPaperback
LanguageEnglish
Number of pages296

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Tourism Marketing in Ethiopia

Getie Andualem Imiru

Published by LAP LAMBERT Academic Publishing Nov 2011, 2011

ISBN 10: 3846556483 ISBN 13: 9783846556481

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this study was to analyze tourism marketing in Ethiopia with respect to major objectives including to identify significant variables/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction; identify most attractive tourist market segments in Ethiopia; examine the amount of revenue generated from international tourists who visited Ethiopia and Ethiopia s market share in world tourism; explore the feasibility of governments promotional strategy used to promote tourism; assess the performance of marketing intermediaries in enhancing the level of tourist s satisfaction in Ethiopia; etc. To realize this objectives a research instrument was developed for international travelers, management groups of the various sectors in tourism and host communities. Various hypothesizes were also designed, developed, and tested using appropriate inferential statistics: independent t-test, one way ANOVAs, correlation analysis, step-wise multiple regression analysis, factor analysis. The major findings of the study have various significant managerial implications for destination marketers. 296 pp. Englisch. Seller Inventory # 9783846556481

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Tourism Marketing in Ethiopia : An Endeavor Towards World Class Tourist Destination

Getie Andualem Imiru

Published by LAP LAMBERT Academic Publishing, 2011

ISBN 10: 3846556483 ISBN 13: 9783846556481

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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The purpose of this study was to analyze tourism marketing in Ethiopia with respect to major objectives including to identify significant variables/ dimensions that attracts tourists to visit Ethiopia and determine their level of satisfaction; identify most attractive tourist market segments in Ethiopia; examine the amount of revenue generated from international tourists who visited Ethiopia and Ethiopia s market share in world tourism; explore the feasibility of governments promotional strategy used to promote tourism; assess the performance of marketing intermediaries in enhancing the level of tourist s satisfaction in Ethiopia; etc. To realize this objectives a research instrument was developed for international travelers, management groups of the various sectors in tourism and host communities. Various hypothesizes were also designed, developed, and tested using appropriate inferential statistics: independent t-test, one way ANOVAs, correlation analysis, step-wise multiple regression analysis, factor analysis. The major findings of the study have various significant managerial implications for destination marketers. Seller Inventory # 9783846556481

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Tourism Marketing in Ethiopia

Getie Andualem Imiru

Published by LAP LAMBERT Academic Publishing, 2011

ISBN 10: 3846556483 ISBN 13: 9783846556481

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Imiru Getie AndualemDr. Getie Andualem Imiru has got his PhD in Management from Univeristy Business School(UBS)of Panjab University, Chandigarh-India. Currently he is an Assistant Professor in Addis Ababa University, Ethiopia.The. Seller Inventory # 5498845

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