Pharmaceutical Marketing Mix Strategies: An Indian Perspective - Softcover
Synopsis
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
"synopsis" may belong to another edition of this title.
About the Author
Harpreet Singh is a professor of Marketing and Director at the A.S. Group of Institutions Khanna and has over 15 years of experience in industry, research and teaching. He holds the doctorate of Philosophy in Business Studies from Punjabi University, Patiala and Bachelors in Pharmaceutical Sciences from College of Pharmaceutical Sciences, Manipal.
"About this title" may belong to another edition of this title.
- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3848414538
- ISBN 13 9783848414536
- BindingPaperback
- LanguageEnglish
- Number of pages132
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Pharmaceutical Marketing Mix Strategies: An Indian Perspective
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Pharmaceutical Marketing Mix Strategies An Indian Perspective
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies. 148 pp. Englisch. Seller Inventory # 9783848414536
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Pharmaceutical Marketing Mix Strategies : An Indian Perspective
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies. Seller Inventory # 9783848414536
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Pharmaceutical Marketing Mix Strategies
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: SINGH HARPREETHarpreet Singh is a professor of Marketing and Director at the A.S. Group of Institutions Khanna and has over 15 years of experience in industry, research and teaching. He holds the doctorate of Philosophy in Business S. Seller Inventory # 5520484
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Pharmaceutical Marketing Mix Strategies: An Indian Perspective
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