Customer satisfaction on sisa card service:dashen bank (Ethiopia): Customer Satisfactions- visa card - Softcover

Abebe, Mesfin

Softcover

ISBN 10: 3848440954 ISBN 13: 9783848440955

Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

These days cost is increasing and competition is intensifying virtually in any industry, therefore, the failure or success of a business organization depends on its ability to leapfrog with new technology; in other words, technology determines the destiny of businesses (Aschalew, 2010). There is evidence showing that the competition in the Ethiopian banking sector is becoming sharper and sharper. Dashen bank has made a ground-breaking effort in the introduction and expansion of payment card service in Ethiopia. Although Dashen bank is the pioneer to use Visa card in Ethiopian history, the researcher believes that not only the use of new technologies but also assessing their level of satisfaction is important to cope up with the persistently mounting competition in the sector.

About this title

About the Author

Mesfin Abebe is one among young lecturers in Adama Science & Technology University. He earned his first degree from Addis Ababa University in Marketing Management on August, 2007 & his second degree from Adama Science & Technology University in Business Administration (MBA)on June,2011. He has 5 years of teaching experience in higher education.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2012
• ISBN 10: 3848440954
• ISBN 13: 9783848440955
• Binding: Paperback
• Language: English
• Number of pages: 84