Vsegda vash klient. Kak dobitsya loyalnosti, reshaya problemy klientov za odin shag - Softcover
Synopsis
Uderzhanie potrebitelia, postoiannoe uvelichenie kolichestva predannykh klientov â€" vazhneishie zadachi liuboi kompanii, stremiashcheisia k uspekhu. Sluzhby po povysheniiu loialnosti razrabatyvaiut programmy, kotorye prizvany voskhitit pokupatelia, stremiatsia predvidet ego potrebnosti, ugodit liubomu zhelaniiu. No gorkaia pravda zakliuchaetsia v tom, chto vse eto ne pomogaet: poluchaia bolee interesnye s tochki zreniia tceny predlozheniia, klienty ukhodiat. Avtory etoi knigi proveli masshtabnoe issledovanie i vyiasnili, chto zhe iavliaetsia glavnym usloviem povysheniia loialnosti potrebitelia. Kniga daet otvety na sleduiushchie voprosy: Pochemu kachestvennoe i bystroe reshenie problem klienta pri obrashchenii v servisnuiu sluzhbu tak vazhno dlia uspekha kompanii? Kak obsluzhivanie klientov mozhet povysit loialnost, sokrashchaia v to zhe vremia ekspluatatcionnye raskhody? Kak reorganizovat servisnoe obsluzhivanie, chtoby minimizirovat usiliia klienta? Pochemu politika voskhishcheniia klientov ne rabotaet? Kak sformirovat shirokii krug deistvitelno predannykh potrebitelei?.. Avtory pokazyvaiut, kak maksimalno effektivno organizovat rabotu servisnykh sluzhb, kak minimizirovat usiliia klienta, chtoby v itoge povysit loialnost k svoemu produktu i sformirovat shirokii krug deistvitelno predannykh potrebitelei. Perevodchik S. Bobko.
"synopsis" may belong to another edition of this title.
- PublisherAl'pina Pablisher
- Publication date2015
- ISBN 10 5961451682
- ISBN 13 9785961451689
- BindingPaperback
- LanguageRussian
- Number of pages272
- Rating
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